Musicpreneur Apprentice Program

Build systems to grow, engage, and monetize your online fanbase. And do it all with an actual BUSINESS plan!

The problem with the Music Industry today is that it's full of "gatekeepers" and "sharks". They make it seem impossible to build a career in music without meeting "in-DUH-stry" standards or spending a lot of money.

The purpose of the Musicpreneur Apprentice Program is to show you how to make gatekeepers irrelevant to your career and keep the sharks out of your pocketbooks by teaching you the entrepreneurial skills and tools that you need in order to build your career under YOUR OWN terms.

And along the way, you will build a profitable and sustainable business without compromising any of your artistic integrity.

But don't take MY word for it. Scroll down for details about what's included and what current apprentices have to say about it!


"It had been YEARS (decades?)since I honestly believed The Music Industry was ever going to become a source of income. Always the optimist, however, I wasn't hard to convince that there was a better way for disillusioned, underpaid, under-exposed musicians to create a career. I wasn't going to stop making music just because it was a thankless money pit, so when I found Carlos my mind was blown. His way of going about creating a fanbase is a deft combination of deep knowledge and experience with the classic sales cycle, in-depth and specific knowledge of the latest technologies and exactly how to leverage them, and a seemingly intuitive grasp of human nature. Oh, and a fierce love of music! He shows that you can start thinking and acting like an Entrepreneur, but still do it in a conscious, humanistic way. He gets you to see that you have to sell YOU to get fans. They will want to buy YOUR music because of YOU. I am a notorious world-class tightwad. And cynical (but not quite to a fault). Cap'n Schwilly was an investment and I'd be hard pressed to think of anyone that has a better business ethic OR who is more fun to learn from."

-Tom Smith (The Merry Jaynz)

“Using Carlos’s plan has been the best thing I've ever done for my career and myself. It definitely pushes you out of your comfort zone and, as we all know, comfort zones make you stagnant and don't push you forward! The very best thing about this program is you can definitely move at your own pace. PLUS (and this is a BIG plus) there is a ton of support! Just when you think you are "out there" by yourself, all the other members help you realize that you are not alone! Especially Carlos! I love this program!”

-Alison Reynolds

“I've been through a few other programs (at least 3) that I earnestly worked and got no results from. This was a very discouraging experience for me. It made me question if I was really helping anyone with the music I wrote and recorded. Then a good friend recommended I try Carlos' program and a light when on.

I realized that I was going at it (building an audience) all wrong, because I was chasing a model that did not work anymore.

I knew I needed to get what I do out in front of people who might be interested, however, it wasn't until I started to work the Twitter for Musicprenuers system and then got involved with the Apprenticeship program that I began to see tangible results. I started to build an email list and sell downloads all because I am having conversations with people I've never met before on a daily basis. I have achieved this from the "comfort" of my own home.

Now I know that there are people who are eagerly anticipating my live events. Wonderful people are letting me know that I am touching their lives. This is exactly what I needed to break out from a pattern of failure and begin to build a business that works around the music I love to produce.”

-Philip Quintas​

"Using MAP is a step by step, actionable, and goal driven program that actually works if you are willing to learn, follow directions, and put in the time and effort. And Carlos is one of the most approachable people, so you will never feel intimidated or made to be felt like you are lower than him, he’s a super friendly community leader!"

- A.J. and Tara

“I am a fresh face here, but I will say that I have been receiving Carlos' emails for a number of years and have always been impressed with his willingness to share his knowledge and expertise. I am a new member of MAP, however it's changed the way I have been thinking about my music and put what I want to do with it into a clearer perspective. I am boggled by the amount of things I need to consider and do to get my music community going, but I am also confident that the community here in MAP has my back and will be with me all the way. If anyone wants to take the leap and take control of their music and create their own community, this is a great way to do it. Don't be shy. Take the plunge, now's the only time, so go for it.”

-T.K. Bollinger

“The personal one-to-one, that Carlos checked out where I was coming from and supports combining my two artistic streams is already standing out compared with another online marketing course that really didn't interact or suit my needs. The real difference, I think, is that it's not a case of believing in Carlos, but instead Carlos believes in us and knows in his heart that his system will benefit each and every one of us, irrespective of where we're starting or coming from”

-Elaine Nolan

“I can sure say that I'm super excited about implementing Carlos’ strategies, especially after reading the success posts, also the support from the group, his one on one attention to questions, and really so much good information it's almost overwhelming! And the live Q&As are super informative as well!”

-Susan Giacona

“I've purchased other music success/marketing courses and coaching programs but they've gathered dust. This one is different. Before I knew it, I was taking action and getting results. I think that's the difference. Actionable ideas that pay off right away. In a matter of days, I was connecting directly with fans, existing and new, in ways I had not imagined or thought I would do anytime soon. I hardly noticed I was going beyond my comfort zone because Carlos is so personable, helpful and brilliant that his challenges are actually more fun than anything. I've been following him for a while and decided to give his program a try - I am not only happy, I am thinking he is not charging enough! Get in before he takes my advice!”

-John Kyle

"As one who has been doing the Musicpreneur Apprentice Program, I can personally vouch for it. If you're consistently serious about doing the work that Carlos clearly outlines, you will be well on your way towards making a viable business of your musical endeavors. One more thing: I guarantee you will not get this kind of hands-on assistance anywhere else. I really believe this man has cloned himself!"

- Ron Tippin (Widetrack)

“I've taken two other music business courses from other so-called music industry experts, one of whom boasts his big star managerial experience and neither program provided as much value for my money nor provided me with anywhere near as much actual usable, effective information as Carlos Castillo's Musicpreneur Apprenticeship Program. If you want to grow your music business effectively and successfully in today's current music business, then there's really no other choice but to choose his program. It works because it is fresh and doesn't keep teaching old techniques from a broken industry. And he won't sell you a program and then be unavailable to personally answer your questions. He's a rare find in this industry full of sharks. Don't wait - join MAP today.”

- John Tracy

“I have purchased Rick Barker’s twitter program and had some decent success with it. The only problem is it's hard and complicated to keep track of the people you follow, and there is no true relationship that ends in people becoming fans. With Carlos's Twitter program you build relationships and relationships are what makes fans. It's so simple you think it shouldn't make a difference in your fan base...that is until you follow his program. Then.....BOOM! people start talking to you and have conversations. You start seeing your email list shoot up and your Twitter count keeps going up and your unfollows are minimal. I had about 1,500 follows on Twitter and no one joined my email list with Ricks twitter program. Within 1 Month with Carlos I have had 1-3 people join my email list every day and my followers are over 3,000. I have only spent about a month and a half using his plan! I should be over 10,000 follows by the end of the year and I haven't even talked about what his Musicpreneur program has done. I have tried Ricks program, Dave Kusek's program, and a few others. Carlos is the only one that has a system that walks you through how and why it works. It's not enough to just do something and it works, but it important to know the why it works. That's worth more to you than anything else, and that's why Carlos's plan works. He teaches you the why and how to use that to grow your true fans. It's hard to find someone that cares and isn't just out to get my money. Carlos understands that relationships build fans and fans spend money on what they feel connected to. Connect for one Month in the Schwilly Facebook group and you will see relationships and a devoted fan base.”

-Daniel Browning (Uncut Stones)

Here’s what you’ll get with this program:

Section 1: A Principled Approach. All the strategies and tactics in the world are meaningless unless you understand what TRULY matters. Learn the 2 principles that will be the cornerstones of your business.

Section 2: Business Planning. Track your finances, set goals, and track your progress so that you will spend smartly instead of frivolously. Unlike ANY other online Music Biz course I know of, I'll actually teach you BUSINESS.

Section 3: Online Presence Optimization. Lean how to use your social media real-estate wisely, organize your website properly, build an EFFECTIVE squeeze page, and find out what to include in your subscriber freebie (hint: there is NO magic number. But there is a magic WORD).

Section 4: Email. Write a funnel to Welcome your new subscribers and start turning them into super-fans. Plus and endless supply of newsletter ideas so that you'll stand out from the typical "here's where I'm playing and here's where you can buy my stuff" newsletters that get deleted more often that they get read.

Section 5: Growth. MAPers are getting as many as 20 TARGETED subscribers PER DAY on Twitter instead of dropping tons of cash on Facebook Ads. Also learn how to create content that grows your community without sucking up all your time.

Section 6: Engagement. Facebook pages are mostly useless. But Facebook GROUPS are gold. Not only will they help you identify your SUPER-EST of fans, they will also provide all the information you need in order to create engaging content to attract more super-fans

Section 7: Online Performance. Instead of convincing your fans to follow you to yet another platform that will take a chunk of your money, bring the music to where they already are and make MORE money.

Section 8: Platform-Free Crowdfunding. PledgeMusic keeps 15%. You make nothing if you don't hit your goal on Kickstarter. And since you are fully responsible for growing and engaging the fans who will support you, there's no reason to share your money with anyone. ESPECIALLY when you can build it into your own website.

Bonus #1: Unfettered access to me. The ONE thing I have complete control over and will NEVER let be the reason for anyone's lack of success is my personal availability to answer questions.

Bonus #2: Lifetime access to my Twitter Mastery course.

Bonus #3: Lifetime access to our SECRET students-only Facebook group. Dozens of accountabilibuddies and brainstorming partners at your fingertips!

Bonus #4: Discounted "Virtual Assistance" services. Copywriting, social media content scheduling, etc, oh my!

Bonus #5: WEEKLY office hours. Twice per week I will jump on a webinar to answer ANY questions that you have. It's as good as getting private coaching, but the rest of the class will benefit as well. AND you'll skip my $100/hr fee for 1-on-1 coaching!

Bonus #6: Premium Wordpress Theme. Instead of dealing with figuring out which Wordpress theme to use for your website (most of the ones designed for musicians suck), take your pick of my recommended choices for free: https://audiotheme.com/wordpress-themes/

Bonus #7: 1 Free Hour of One-On-One Coaching With Me. Redeemable any time.

Your Instructor

Carlos Castillo
Carlos Castillo

Class Curriculum

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  Business Planning for Musicpreneurs
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  Online Presence Optimization
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  Welcome Funnel
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  Growth Through Twitter
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  Daily Engagement Through Facebook Groups
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  Monetization Through Performing Online
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  Hot Topics
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Courses Included with Purchase

Twitter For Musicpreneurs
The MOST EFFECTIVE Twitter Strategy for Building Your Music Career
1 Course Bundle
Ask The Captain
Replays of Q&A Webinars and other cool stuff
Carlos Castillo

Original Price: $100

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

This course is not open for enrollment.